Taco Bell Introduced Its Doritos Locos Tacos by Giving Away

question 154

Multiple Choice

Taco Bell introduced its Doritos Locos Tacos by giving away millions of free tacos. Taco Bell used a sales promotion technique called

• A) a self-liquidating premium.
• B) a special deal.
• C) a rebate.
• D) sampling.
• E) product placement.

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Definitions:

Audit

A systematic examination and verification of a company's financial and operational records by an independent entity to ensure accuracy and compliance with accounting standards and regulations.

Program

A set of planned, related activities aimed at achieving specific objectives.

Sustainability Vision

A strategic framework or approach adopted by businesses to create long-term value by considering how they operate in the ecological, social, and economic environment.

Sustainability Initiatives

Programs or actions taken by organizations or governments to maintain the balance of economic, environmental, and social systems for the well-being of current and future generations.