In the Prepurchase Stage of the Consumer Journey, Which Promotional

question 287

Multiple Choice

In the prepurchase stage of the consumer journey, which promotional element is most important?

• A) public relations
• B) communication
• C) advertising
• D) sales promotion
• E) personal selling

---

Definitions:

Sales Department

A division of a business responsible for all activities related to the sale of the company's products or services, including marketing, sales strategy, and customer interaction.

Direct Method

A cost allocation technique that assigns support department costs directly to producing departments without any intermediate allocation steps.

Janitorial Department

A dedicated division within an organization responsible for cleaning and maintaining the premises.

Cost Allocated

The process of distributing indirect costs to different departments, products, or projects within an organization.