The Consumer Sales Promotion That Involves the Use of a Brand-Name

question 276

Multiple Choice

The consumer sales promotion that involves the use of a brand-name product in a movie, television show, video game, or a commercial for another product is referred to as

• A) co-branding.
• B) a subliminal tie-in.
• C) product placement.
• D) a partnership promotion.
• E) product parallelism.

---

Definitions:

Criminal Activity

Conduct that violates the law and is punishable by the state through fines, imprisonment, or other penalties.

Fourth Amendment

The Fourth Amendment to the United States Constitution guarantees protection against unreasonable searches and seizures by the government, requiring warrants to be judicially sanctioned and supported by probable cause.

Dormant Commerce Clause

A principle that restricts states from enacting legislation that discriminates against or excessively burdens interstate commerce.

Importation

The act of bringing goods or services into one country from another country in order to sell them.