In the Hierarchy of Effects, Evaluation Refers to

question 6

Multiple Choice

In the hierarchy of effects, evaluation refers to

• A) the consumer's ability to recognize and remember the product or brand name.
• B) the consumer's appraisal of the product or brand on important attributes.
• C) an increase in the consumer's desire to learn about some of the features of the product or brand.
• D) a favorable experience on the first trial, resulting in the consumer's repeated purchase and use of the product or brand.
• E) the consumer's first actual purchase and use of the product or brand.

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Definitions:

Empathize

The act of understanding and sharing the feelings of another person.

Right Of Dignity

A fundamental human right that ensures individuals are treated with respect, worth, and value, and are not subjected to inhumane treatment.

Law Protection

Legislation and legal measures put in place to safeguard individuals' rights, properties, and well-being.

Transactions

The act of conducting business or commercial activities that involve the exchange of goods, services, or funds between two or more parties.