Public Watchdog Groups Are Critical of Ad Campaigns for Some

question 320

Multiple Choice

Public watchdog groups are critical of ad campaigns for some video games that use sex appeals and glamorize violence. How should an ad agency respond to these critics if it wishes to avoid the enactment of additional laws limiting its creativity?

• A) Express strong support for First Amendment freedom and stand its ground.
• B) Develop an infomercial for its product that is relevant, useful to its customer, and entertaining.
• C) Produce a public service announcement in support of its current, successful approach.
• D) Take advantage of the publicity and run the ads in question more frequently.
• E) Take steps toward self-regulation, imposing standards on its promotional activities that reflect the values of society.

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Definitions:

Ethically

In a manner that is morally right, adhering to accepted principles of right and wrong governing the conduct of a person or the members of a profession.

Harvesting Stem Cells

The process of collecting stem cells for research or medical treatment, which may involve extraction from embryos, bone marrow, or other sources.

Effective Treatments

Medical or therapeutic methods proven through research and experience to be beneficial in the healing or management of illnesses and conditions.