Examlex
What is cooperative advertising?
White Papers
Detailed reports or guides designed to educate or persuade stakeholders about a particular issue, solution, or product, often used in marketing and policy discussions.
Boilerplate
A paragraph appearing at the bottom of a news release, summarizing information about the sending organization.
5 Ws and H
A foundational concept in information gathering and journalism that stands for Who, What, Where, When, Why, and How.
Multimedia News Releases
Press releases that incorporate various forms of media, including text, images, video, and links, to enhance their appeal and effectiveness.
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