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In the Marketspace, Consumers Can Tell Marketers Specifically What Their

question 207

Multiple Choice

In the marketspace, consumers can tell marketers specifically what their requirements are, making possible the customization of a product or service to fit their exact needs. This means that marketers can use it to enhance customer value by providing

Identify factors that influence the effectiveness of case management, such as caseload size.

Comprehend the significance of brokering and the broker's role in case management.

Realize the importance of communication and coordination within agencies to provide effective case management.

Acknowledge the process of creating and implementing service plans for clients.

Definitions:

Trial Close

A sales technique where the salesperson asks the prospect a question or series of questions to gauge the prospect's readiness to buy and identify objections early.

SELL Sequence

A sales technique that involves showing the product, explaining its advantages, leading into benefits for the customer, and letting the customer talk to uncover their needs and interests.

Consumer Buying

The purchasing activities of individuals and households for their personal use or consumption or to meet the collective needs of the household unit, such as a family or individual.

Organizational Buying

The decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers.