TransWave International Is a Small Company That Has Developed a System

question 36

Multiple Choice

TransWave International is a small company that has developed a system that uses the Internet and patented electronic sensors as an early-warning device for pipeline leaks. With recent growth in the natural gas industry, the timing is right for this company's success, but it must use ________ advertising so oil companies will know of its product's existence.

• A) reminder
• B) competitive
• C) pioneering
• D) institutional
• E) objective

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Definitions:

Open-door Policy

An organizational practice of making managers accessible to employees for open discussions and feedback.

Top-level Management

The highest level of managerial roles in an organization, typically including positions such as CEO, CFO, and other senior executives responsible for overarching strategy.

Formal Communication Channels

The official pathways for sending information inside and outside an organization

Information Technology

The use of computers and telecommunications equipment to store, retrieve, transmit, and manipulate data, often in the context of business operations.