The ________ Measure Most Closely Ties the Cost of the Social

question 73

Multiple Choice

The ________ measure most closely ties the cost of the social media ad to the sales revenues the ad generates.

• A) cost-per-click
• B) cost-per-thousand
• C) fixed-fee-rate
• D) cost-per-view
• E) cost-per-action

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Definitions:

Equity Exists

A condition or situation in which fairness is upheld, and all individuals have equal opportunities and treatment.

Relevant Others

Individuals or groups whose opinions, behaviors, or reactions are significant to one's self-concept and social standing.

Equity Model

A theory in social psychology that posits individuals assess fairness in relationships by comparing their inputs and outcomes to those of others.

Perceived Inequity

The feeling or assessment by individuals that they are not receiving a fair share of resources, recognition, or benefits compared to others.