A Comparative Ad

question 52

Multiple Choice

A comparative ad

• A) reinforces previous knowledge of a product.
• B) assures current users they made the right choice.
• C) promotes a specific brand's features and benefits.
• D) tells people what a product is, what it can do, and where it can be found.
• E) shows one brand's strengths relative to those of competitors.

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Definitions:

Materials Price Variance

The variance between the real expense of direct materials utilized in manufacturing and the projected standard expense for those materials.

Direct Materials Purchased

Raw materials bought that are directly used in the manufacturing of products.

Variable Manuf. Overhead

Costs that vary with the level of production, such as indirect materials and utilities used in manufacturing.

Variable Overhead Spending Variance

The difference between actual variable overhead costs and the budgeted costs for the actual level of activity, indicating overspending or underspending.