The Objective of Institutional Advertisements Is to ________ Rather Than

question 19

Multiple Choice

The objective of institutional advertisements is to ________ rather than promote a specific product or service.

• A) generate support for nonprofit organizations
• B) increase frequency of purchase of new products
• C) tout the competitive advantages of one industry over another
• D) build goodwill or an image for an organization
• E) promote alternative uses for a product class

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Definitions:

Gatekeeper

An individual or entity that controls access to something, such as information or resources, often acting as a barrier to entry or exit.

Itemization

A method of pricing a funeral in which every item of service, facility, and transportation is listed with its related cost. This is the method mandated by the Federal Trade Commission.

Funeral Costs

The expenses associated with conducting a funeral service, including but not limited to, the casket, service fees, burial or cremation, and other associated costs.

Federal Trade Commission

A United States government agency established to prevent anticompetitive business practices, consumer deception, and unfair methods of competition.