The Objective of Institutional Advertisements Is to ________ Rather Than

question 19

Multiple Choice

The objective of institutional advertisements is to ________ rather than promote a specific product or service.

• A) generate support for nonprofit organizations
• B) increase frequency of purchase of new products
• C) tout the competitive advantages of one industry over another
• D) build goodwill or an image for an organization
• E) promote alternative uses for a product class

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Definitions:

Fibularis Brevis

A muscle of the lower leg that assists in plantar flexing and everting the foot.

Calf Bulge

The appearance of an enlarged or prominent portion of the calf muscle on the back of the lower leg.

Gastrocnemius

A major muscle in the calf of the leg, involved in walking, running, and jumping.

Soleus

A powerful muscle in the calf of the leg that is involved in standing and walking, lying beneath the gastrocnemius muscle.