Which of These Statements Regarding Transit Advertising Is Most Accurate

question 80

Multiple Choice

Which of these statements regarding transit advertising is most accurate?

• A) The growth in mass transit is declining in major cities.
• B) In heavy travel times, when audiences are the largest, transit advertising is not conducive to reading advertising copy.
• C) Selectivity in transit advertising is unavailable to advertisers that want to buy space by neighborhood or bus route.
• D) Transit advertising is creating safety hazards as people are busy reading the copy and not paying attention while driving.
• E) Transit advertising is a form of indoor advertising in stadiums, arenas, etc.

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Definitions:

Intolerance

The unwillingness to accept views, beliefs, or behavior that differ from one's own.

Central Tendency

A statistical measure that identifies a single value as representative of an entire distribution of values, commonly used values include the mean, median, and mode.

Extreme Scores

Statistical outliers or data points that are significantly higher or lower than the majority of scores in a data set.

Placebo Effects

Changes in a patient's condition attributed to the belief in the effectiveness of an inert treatment or procedure.