In 2000, a 30-Second Ad During the Super Bowl Cost

question 279

Multiple Choice

In 2000, a 30-second ad during the Super Bowl cost $2.1 million. By 2019, the cost had more than doubled to $5.25 million for a 30-second spot. The most likely reason for the escalating cost is that

• A) the number of TV viewers of the Super Bowl has become very large.
• B) the ads are much more elaborate and therefore more expensive to produce.
• C) the NFL knows advertisers will pay anything it wants.
• D) the ad agencies have dramatically increased their creative and production fees.
• E) the companies that create Super Bowl ads do not have to run any other ads all year.

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Definitions:

Omni Channel

A multichannel approach to sales and marketing that provides a seamless customer experience, whether the customer is shopping online from a mobile device, a laptop, or in a brick-and-mortar store.

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The smooth and uninterrupted incorporation of systems, applications, or processes so they operate as a unified whole.

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Individuals who post inflammatory, derogatory, or provocative messages in online forums, often with the intention of upsetting others.