The Type of Appeal Used to Suggest to the Consumer

question 82

Multiple Choice

The type of appeal used to suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or service, a change in behavior, or a reduction in the use of a product is referred to as

• A) an authoritarian appeal.
• B) a coercive appeal.
• C) a consequence appeal.
• D) a guilt appeal.
• E) a fear appeal.

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Definitions:

Share

A unit of ownership in a company or financial asset, representing a proportion of the corporation's capital.

Stock

Shares of ownership in a corporation, representing a claim on the company's assets and earnings.

Stock Dividends

A distribution of additional shares of a company's stock to its shareholders instead of cash.

Par Value

The nominal or face value of a stock or bond as stated by the issuer, often used in the legal capital of a company.