GEICO Ads That Use a Talking Gecko, a Group of Robbers

question 81

Multiple Choice

GEICO ads that use a talking gecko, a group of robbers ordering a getaway car with an app, or a group of pigeons on a wire talking about GEICO are using which type of advertising appeal?

• A) reminder
• B) fear
• C) humor
• D) sex
• E) cognitive

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Definitions:

Spectrum

A range or continuous sequence of values or elements, often used in contexts such as the autism spectrum or electromagnetic spectrum.

Binary System

In computing, refers to a system using binary (base-2) numeral system, or in astronomy, to a system consisting of two stars orbiting around their common center of mass.

Tuskegee Syphilis Study

A notorious and unethical study conducted between 1932 and 1972 by the U.S. Public Health Service, which involved non-therapeutic observation of untreated syphilis in African American men.

Informed Consent

A process ensuring that a participant fully understands the risks, benefits, and alternatives of a procedure or intervention before agreeing to proceed.