GEICO Ads That Use a Talking Gecko, a Group of Robbers

question 81

Multiple Choice

GEICO ads that use a talking gecko, a group of robbers ordering a getaway car with an app, or a group of pigeons on a wire talking about GEICO are using which type of advertising appeal?

• A) reminder
• B) fear
• C) humor
• D) sex
• E) cognitive

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Definitions:

Organization's Approach

The methods, practices, and principles a company adopts in executing its business activities, including its strategies, culture, and management systems.

Focused Processes

Specialized operational techniques aimed at improving efficiency and effectiveness in specific areas of production or service delivery.

Specialization

The process of focusing on and becoming expert in a particular subject or skill.

Flexibility

The ability to adapt to changes, challenges, or new requirements quickly and effectively.