The Means by Which an Advertising Message Is Communicated to the Target

question 315

Multiple Choice

The means by which an advertising message is communicated to the target audience is known as

• A) advertising media.
• B) reach.
• C) the source.
• D) CPM.
• E) GRP.

---

Definitions:

Extended Warranty

An additional guarantee offered on a product, extending the period during which a manufacturer or retailer promises to repair or replace it.

Introversion

A personality trait characterized by a focus on internal feelings rather than external sources of stimulation.

Extraversion

A personality trait characterized by outgoingness, high energy, and sociability.

Sensing

The process of receiving information through the senses, often implying intuition or a non-intellectual form of understanding.