A Promotional Tool Often Used with Consumers That Consists of Merchandise

question 181

Multiple Choice

A promotional tool often used with consumers that consists of merchandise offered free or at a significant savings over its retail price is referred to as a

• A) deal.
• B) rebate.
• C) sample.
• D) premium.
• E) coupon.

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Definitions:

Alcoholism

A chronic disease characterized by an impaired ability to stop or control alcohol use despite adverse social, occupational, or health consequences.

Robert Bales

A former United States Army soldier who was convicted of the massacre of 16 Afghan civilians in 2012.

Culturally Induced

Phenomena or behaviors that arise as a result of cultural influences and conditioning, rather than innate or biological factors.

Drinking Norms

Socially constructed guidelines or expectations surrounding the consumption of alcohol, varying greatly across different cultures and social groups.