Because Consumers Often Do Not Pay Close Attention to Advertising

question 151

Multiple Choice

Because consumers often do not pay close attention to advertising messages, advertisers want to reach the same audience more than once. This means that advertisers are concerned with

• A) frequency.
• B) CPM.
• C) reach.
• D) rating.
• E) gross rating points.

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Definitions:

Nature/Nurture Debate

The ongoing discussion concerning the relative importance of an individual's innate qualities versus personal experiences in determining development.

Human Development

The process of growth and change that occurs over a person’s lifetime, encompassing physical, cognitive, and socio-emotional development.

Dependent Variable

In a scientific study, a measure of an assumed effect of an independent variable.

Performance

Performance refers to the act of carrying out a task or function, often evaluated in terms of effectiveness, efficiency, or skill.