The Deceptive Clicking of Ads Solely to Increase the Amount

question 243

Multiple Choice

The deceptive clicking of ads solely to increase the amount advertisers must pay is referred to as

• A) deceptive advertising.
• B) click fraud.
• C) web-tipping.
• D) click-theft.
• E) click-botting.

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Definitions:

Advertising Budgets

The allocation of financial resources by businesses towards promotional activities aimed at generating sales or awareness for their products or services.

Sequential Game

A type of game in game theory where players make decisions one after another, allowing for the observation of predecessors' actions before making a decision.

First Mover

A business strategy where a company is first to enter a specific market or industry, potentially gaining a competitive advantage in brand recognition, customer loyalty, and more.