Advertising Studies Indicate That with Repeated Exposure to Advertisements Consumers

question 241

Multiple Choice

Advertising studies indicate that with repeated exposure to advertisements consumers respond more favorably to

• A) marketing channels.
• B) brand extensions.
• C) services from small provides.
• D) complex ideas.
• E) fad products.

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Definitions:

Benchmark

A standard or point of reference against which things may be compared or assessed.

Polluter Pays Principle

An environmental policy principle which states that those who produce pollution should bear the costs of managing it to prevent damage to human health or the environment.

Sustainability Perspective

Viewing decisions and actions in terms of their long-term impact on environmental, social, and economic sustainability.

Inventory

The total quantity of goods that a company has in stock, including raw materials, work-in-progress, and finished goods, used to meet customer demand.