A Marketing Dashboard Is

question 277

Multiple Choice

A marketing dashboard is

• A) a "report card" prepared by the marketing department regarding its performance in terms of environmental and social responsibility.
• B) the display of information found on a car's dashboard.
• C) an "app" that uses a car navigation device metaphorically to indicate the specific direction in which a company wishes to grow based on its annual marketing plan.
• D) information about an organization's marketing metrics presented orally so marketers can quickly spot deviations from plans and take corrective actions.
• E) the visual computer display of the essential information related to achieving a marketing objective.

---

Definitions:

High Heat Capacity

The property of a substance that allows it to absorb a considerable amount of heat without undergoing a significant change in temperature.

Carbonic Acid

A weak acid formed in solution when carbon dioxide dissolves in water.

Carbon Dioxide

A colorless, odorless gas produced by burning carbon and organic compounds and by respiration. It is naturally present in the air and is absorbed by plants in photosynthesis.

Baking Soda

A chemical compound also known as sodium bicarbonate, used in baking as a leavening agent and for cleaning.