Gross Rating Points (GRPs) Are Determined by the Formula

question 262

Multiple Choice

Gross rating points (GRPs) are determined by the formula

• A) reach multiplied by frequency.
• B) reach multiplied by rating.
• C) cost multiplied by frequency.
• D) cost divided by reach.
• E) cost divided by audience size times 1000.

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Definitions:

Variable Costing

A costing method where only variable production costs are assigned to inventory and fixed overhead expenses are treated as period costs.

Fixed Factory Overhead

The regular, consistent expenses involved in operating a factory that do not vary with production volume, including costs like rent, salaries of permanent staff, and utility bills.

Variable Costing

An accounting method that only considers variable costs in product costing and decision making, excluding any fixed costs.

Factory Supervisor

An individual responsible for overseeing the day-to-day operations within a manufacturing facility, ensuring production targets and quality standards are met.