One of the Most Common Measures in Advertising Is Cost

question 43

Multiple Choice

One of the most common measures in advertising is cost per thousand

• A) impressions.
• B) occurrences.
• C) incidences.
• D) purchases.
• E) new trials.

---

Definitions:

National Correct Coding Initiative

The National Correct Coding Initiative (NCCI) is a Medicare initiative that prevents improper payment of services that should not be reported together according to standardized coding guidelines.

Symptom

A subjective sensation or departure from the norm as related by the patient.

Fowler's Position

A semi-upright sitting position used in medical settings to improve breathing and decrease pressure on the abdomen.

Headrest

An object designed to support the head, often attached to a seat or used independently for comfort and posture support.