For Marketers, the Primary Objective of a Point-Of-Purchase Display Is

question 44

Multiple Choice

For marketers, the primary objective of a point-of-purchase display is to

• A) eliminate the need for any special pricing promotion.
• B) retaliate against competitors' actions.
• C) encourage present customers to make recommendations to friends.
• D) build business inventory.
• E) increase product trial and provide in-store support for other promotions.

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Definitions:

Self-concept

An individual's perception of their own identity and personal attributes, including beliefs, feelings, and thoughts about oneself.

Self-fulfilling Prophecies

The phenomenon whereby a belief or expectation, whether correct or not, affects the outcome of a situation or the way a person behaves, making the initially held belief come true.

Buy-in

The process of gaining agreement on a proposal or plan from all stakeholders and participants.

Looking-glass Self

A concept in sociology suggesting that an individual's self-perception is influenced by how others perceive and interact with them.