Click Fraud Can Occur When Legitimate Website Visitors Click on Ads

question 206

Multiple Choice

Click fraud can occur when legitimate website visitors click on ads without any intention of looking at the advertiser's site to keep the original site visited free. This practice is called

• A) click funding.
• B) click spam.
• C) click-botting.
• D) web tipping.
• E) web crawling.

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Definitions:

Dilution

The reduction in existing shareholders' ownership percentage of a company as a result of the company issuing new shares.

Shareholder Value

The value delivered to shareholders due to management's ability to grow earnings, dividends, and share price.

Market Value

The existing exchange rate for assets or services in the marketplace.

Underpricing

The practice of listing a company's stock at a lower price than its market value during its IPO, typically to ensure the stock is fully subscribed.