After the Release of the Movie E

question 205

Multiple Choice

After the release of the movie E.T., sales of Hershey's Reese's Pieces soared while Mars, the makers of M&M'S, regretted not permitting its product to be used in the film. The use of Reese's Pieces in the movie is an example of

• A) product continuity.
• B) subsidized advertising.
• C) subliminal direction.
• D) showrooming.
• E) product placement.

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Definitions:

Communication Styles

The characteristic ways in which individuals express themselves in conversations and exchanges with others.

Body Language

Nonverbal communication involving body movement and gestures, which are often unconsciously transmitted and interpreted.

Non-verbal Communication

The act of communicating a message through non-verbal means, such as body movements, facial expressions, and gestures.

Specialized Verbal Language

A form of communication that uses specific technical or professional vocabulary unique to a particular field or profession.