Consumer-Oriented Sales Promotions Are

question 38

Multiple Choice

Consumer-oriented sales promotions are

• A) sales tools like coupons and premiums used to support a company's advertising and personal selling directed to ultimate consumers.
• B) promotions where charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
• C) methods used to get a nonpersonal, indirectly paid presentation of a company or its products.
• D) advertisements that show actual consumers using the product.
• E) sales promotions that supplement advertising and personal selling but are directed to wholesalers, retailers, or distributors.

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Definitions:

Ratio

A relationship of two quantities or numbers, one divided by the other.

Trend Percentage

A financial analysis tool that shows how a set of financial or quantitative data changes over time, often expressed as a percentage.

Common-size Statement

A financial statement that presents all line items as a percentage of a common base figure, facilitating comparison across time and entities.

Asset Turnover Ratio

A financial metric that measures the efficiency of a company in using its assets to generate sales or revenue, calculated by dividing sales or revenue by the average assets.