List and Describe the Three Types of Pretests That Can

question 217

Essay

List and describe the three types of pretests that can be conducted before advertising is placed in the media.

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Definitions:

Rawls

Refers to John Rawls, an American political philosopher known for his theories of justice and "the veil of ignorance."

Morality of Principles

Involves ethical decision-making based on abstract, universal principles such as justice, equality, and respect for individual rights, rather than on personal or societal consequences.

Rawls

A philosopher known for his theory of justice which proposes principles of justice to structure society, emphasizing fairness and equality.

Morals

Principles or habits with respect to right or wrong conduct, typically reflecting personal or cultural values.