The Two-Way Flow of Communication Between a Buyer and a Seller

question 210

Multiple Choice

The two-way flow of communication between a buyer and a seller, often in a face-to-face encounter, designed to influence a person's or group's purchase decision is referred to as

• A) sales promotion.
• B) personal selling.
• C) direct selling.
• D) advertising.
• E) public relations.

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Definitions:

Active System

Refers to systems or components in technology or biology that require energy input to operate and actively control or effect changes.

Organizes

The act or process of arranging, structuring, or classifying information, objects, or events based on similarities, differences, or specific criteria.

Retrieves

The act of getting something back from a place or bringing something to mind from memory.

Alters

In psychology, refers to the different identities or personalities in dissociative identity disorder (DID).