In the Hierarchy of Effects, Adoption Refers to

question 11

Multiple Choice

In the hierarchy of effects, adoption refers to

• A) the point at which the consumer accepts the integrity of the manufacturer and the reliability of the product.
• B) the consumer's appraisal of the product or brand on the majority of important attributes.
• C) an increase in the consumer's desire to learn about some of the features of the product or brand.
• D) the consumer's actual first purchase and use of the product or brand.
• E) the consumer's repeated purchase and use of the product or brand after a favorable experience on the first trial.

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Definitions:

Sublimation

Sublimation is a defense mechanism in psychology where socially unacceptable impulses or idealizations are transformed into socially acceptable actions or behavior.

Defense Mechanism

Psychological strategies brought into play by individuals, groups, or even nations to cope with reality and to maintain self-image.

Sexual Awareness

Consciousness or recognition of one's own sexual identity, preferences, and health.

Internal Locus

The belief that individuals have control over their life events and outcomes, as opposed to external forces.