One Advantage of Using the Internet as an Advertising Medium

question 59

Multiple Choice

One advantage of using the Internet as an advertising medium is that

• A) there is no need to segment markets.
• B) it has video and audio capabilities similar to television.
• C) there are no real costs except computers used for initial encoding.
• D) online ads almost always result in a "click," an action that leads to the purchasing of a product.
• E) there is a long life span for the ads.

---

Definitions:

Intrinsic Value

The inherent worth of a company, stock, or security, based on fundamental analysis without reference to its market value.

At-the-money

A term used in options trading to describe an option whose strike price is identical to the current price of the underlying asset.

Put Option

A financial contract giving the buyer the right, but not the obligation, to sell a particular asset at an agreed-upon price within a specified time.

Time Value

Time Value is a concept in finance that represents the additional value of an investment due to the potential earnings from the passage of time, often associated with the time value of money theory.