One Advantage of Using the Internet as an Advertising Medium

question 59

Multiple Choice

One advantage of using the Internet as an advertising medium is that

• A) there is no need to segment markets.
• B) it has video and audio capabilities similar to television.
• C) there are no real costs except computers used for initial encoding.
• D) online ads almost always result in a "click," an action that leads to the purchasing of a product.
• E) there is a long life span for the ads.

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Definitions:

Minimum Wage

The lowest legal hourly pay for workers, set by government legislation.

Poverty Line

A defined income threshold below which an individual is considered to be living in poverty, based on the minimum level of income deemed necessary to achieve an adequate standard of living.

Hispanics

People residing in the United States who are of Spanish-speaking origin or ancestry, including individuals from Latin American countries.

Poor

Individuals or populations that lack financial resources and basic needs for a comfortable standard of living.