All of These Are Consumer-Related Data That Comprise a Direct

question 138

Multiple Choice

All of these are consumer-related data that comprise a direct marketing database (such as for a catalog) except which?

• A) media usage
• B) demographics
• C) brand preferences
• D) income tax rate
• E) lifestyles

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Definitions:

Psychosexual Stage

In Freudian theory, one of the developmental stages in childhood during which personality and sexual behavior are shaped.

Anal Stage

In Freudian psychoanalysis, the second stage of psychosexual development, occurring from about age 2 to 3, where the focus of pleasure is the anus.

Unconscious Sexual Desires

Refers to desires, fantasies, or impulses that reside outside one's conscious awareness, often influencing behavior in subtle ways.

Phallic Stage

A phase in Freudian psychosexual development where a child's focus of libido is on the genital area and begins to identify with the same-sex parent.