One Disadvantage of Using the Internet as an Advertising Medium

question 159

Multiple Choice

One disadvantage of using the Internet as an advertising medium is that

• A) as a relatively new medium, it has attracted limited use.
• B) it is difficult to translate messages that can be used in social media networks such as Facebook and Twitter.
• C) it can be complicated with many search, display, and payment options.
• D) it often creates more traffic than a firm can actually handle.
• E) pay-per-click search ads on Google are expensive and ineffective.

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Definitions:

Functional Expertise

Refers to the specific knowledge and skills that enable an individual to excel in a particular job or industry.

Economies of Scale

Cost advantages that a business obtains due to expansion, where the average cost per unit of output decreases with the increase in scale of production.

Functional Organizations

A type of organizational structure that groups employees based on their specialized roles or functions.

Functional Expertise

The specialized knowledge or skills in a specific field or function, contributing to organizational success.