A Channel of Communication Refers to

question 189

Multiple Choice

A channel of communication refers to

• A) the selection of either paid or nonpaid forms of information dissemination.
• B) a similar understanding and knowledge that a sender and receiver apply to a message.
• C) an open-ended dialogue between the marketing department and the firm responsible for developing the IMC program.
• D) a social network-based forum that allows customers to communicate their likes, dislikes, suggestions, and concerns to an organization 24 hours a day, 365 days a year.
• E) the means (salesperson, advertising media, or public relations tools) of conveying a message to a receiver during the communication process.

---

Definitions:

Interpersonal Interactions

The exchanges and communications between individuals, which can influence relationships, feelings, and behavior.

Global Structures

The overarching systems, institutions, and norms that shape international relations and global interactions across economic, political, and social dimensions.

International Organizations

Entities established by treaties or agreements between multiple countries, aiming to pursue common goals or address global issues.

Worldwide Travel

The act of traveling across different countries and regions around the globe, often involving diverse cultures, languages, and experiences.