A Channel of Communication Refers to

question 189

Multiple Choice

A channel of communication refers to

• A) the selection of either paid or nonpaid forms of information dissemination.
• B) a similar understanding and knowledge that a sender and receiver apply to a message.
• C) an open-ended dialogue between the marketing department and the firm responsible for developing the IMC program.
• D) a social network-based forum that allows customers to communicate their likes, dislikes, suggestions, and concerns to an organization 24 hours a day, 365 days a year.
• E) the means (salesperson, advertising media, or public relations tools) of conveying a message to a receiver during the communication process.

---

Definitions:

Direct Labor Hours

The total time workers spend producing a product or performing a specific service, directly contributing to the output.

Plantwide Overhead Rate

A single overhead absorption rate used throughout an entire factory or plant, applied uniformly to all cost objects irrespective of the department incurring the overhead.

Unit of Product

This term refers to a single complete product that is ready for sale or has passed through one complete stage of production.

Departmental Overhead Rate Method

An accounting method used to allocate overhead costs to specific departments based on relevant activity bases.