If Ben & Jerry's Sold More Units of Its Chocolate

question 100

Multiple Choice

If Ben & Jerry's sold more units of its Chocolate Chip Cookie Dough super premium ice cream to U.S. consumers as a result of increased promotion while keeping its price per pint the same, it would be using a ________ strategy.

• A) product development
• B) market development
• C) market penetration
• D) diversification
• E) market saturation

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Definitions:

Stanford-Binet

An intelligence test that is designed to assess cognitive abilities in children and adults, serving as a tool for measuring intellectual potential.

TAT

The Thematic Apperception Test, a projective psychological test used to assess a person's thought patterns, attitudes, observational capacity, and emotional responses.

Minnesota

Minnesota is a state in the Upper Midwest, Great Lakes, and northern regions of the United States, known for its lakes and the iconic Mall of America.

Mental Health

A person's condition with regard to their psychological and emotional well-being.