A Form of Communication Management That Seeks to Influence the Feelings

question 30

Multiple Choice

A form of communication management that seeks to influence the feelings, opinions, or beliefs held by customers, prospective customers, stockholders, suppliers, employees, and other publics about a company and its products or services is referred to as

• A) sales promotion.
• B) publicity.
• C) advertising.
• D) public relations.
• E) personal selling.

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Definitions:

Cash Budget

A forecast that estimates the cash inflows and outflows over a specific period, helping to manage liquidity and financial planning.

Cash Receipts

Cash Receipts refer to the collection of money, including coins, currency, checks, and electronic transfers, received by a business from transactions.

Factors of Production

The inputs used in the production of goods or services, typically including land, labor, capital, and entrepreneurship.

Operating Budget

A detailed projection of all estimated income and expenses based on forecasted sales revenue during a given period, often one year.