One of the Disadvantages Associated with Radio as an Advertising

question 16

Multiple Choice

One of the disadvantages associated with radio as an advertising medium is that it

• A) has a long exposure time.
• B) cannot target specific audiences.
• C) has a perishable message.
• D) cannot use humor, sound, and intimacy effectively.
• E) is criticized as a traffic hazard.

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Definitions:

Risky Asset

Any asset that has a significant degree of risk associated with its expected returns, including the possibility of losing some or all of the original investment.

Expected Rate of Return

The average amount of profit or loss one can expect on an investment, based on historical data or estimations of future performance.

Variance

A statistical measurement of the spread between numbers in a data set, reflecting their volatility.

Risky Portfolio

A collection of investments that hold a significant level of risk, aiming for potentially higher returns.