Marketers Can Communicate Best with College Students by

question 224

Multiple Choice

Marketers can communicate best with college students by

• A) using cable TV ads since this demographic watches TV more than any other medium.
• B) adding mobile media to their IMC campaigns.
• C) placing ads on Sirius XM radio.
• D) using "Twitter Jockeys."
• E) discouraging media multitasking.

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Definitions:

Copper Electroplating

A process of coating objects with a thin layer of copper by using an electric current to reduce dissolved copper ions onto an electrically conductive surface.

Copper Sulfate

A chemical compound formed by combining copper, sulfur, and oxygen (CuSO4).

Metallic Salt

A chemical compound that is generally in a crystal state and exhibits the properties of a metal.

Electroplating Operation

A process that uses electrical current to reduce dissolved metal ions so that they form a coherent metal coating on an electrode.