The Proper Blend of Elements in the Promotion Mix Depends

question 225

Multiple Choice

The proper blend of elements in the promotion mix depends on a product's characteristics. Personal selling would most likely be used to sell

• A) dog dandruff shampoo.
• B) an aircraft.
• C) fresh produce.
• D) a bottle of soda.
• E) printer paper.

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Definitions:

Encoding

The process by which information is converted into a form that allows it to be stored in our memory.

Method of Loci

A mnemonic technique using visualization of familiar spatial environments to enhance the recall of information.

Memorize a Speech

The process of committing a speech or spoken material to memory, often through repetition and practice, for recitation without reference to notes.

Visualizes a Walk

The mental process of creating a visual image of walking through a location or path, often used in memory techniques.