In the Hierarchy of Effects, a Favorable Experience on the First

question 62

Multiple Choice

In the hierarchy of effects, a favorable experience on the first trial causes the consumer's repeated purchase and use of the product or brand in the ________ stage.

• A) evaluation
• B) adoption
• C) awareness
• D) interest
• E) usage

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Definitions:

Non-price Strategy

Marketing tactics that do not involve altering the price, such as product differentiation, branding, and quality improvements.

Upper-middle Class

A socio-economic group characterized by high educational attainment, professional careers, and relatively high income.

Product Differentiation

The method of making a product or service stand out from the competition, enhancing its appeal to a specific target audience.

Value-based Pricing

Determining the product's price based on the customer's perceived value, emphasizing the product's benefits and differentiation from competitors.