A Process That Automatically Groups People with Similar Buying Intentions

question 16

Multiple Choice

A process that automatically groups people with similar buying intentions, preferences, and behaviors and then predicts future purchases is referred to as

• A) a choiceboard.
• B) collaborative filtering.
• C) connectivity.
• D) interactive marketing.
• E) personalization.

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Definitions:

Brain Waves

Electrical patterns within the brain that are detectable with an electroencephalogram (EEG) and reflect different levels of brain activity.

Transcranial Magnetic Stimulation

A procedure that doesn't penetrate the skin, employing magnetic fields to activate brain nerve cells to enhance depressive symptoms.

Stereotaxic Plotting

A technique used in neuroscience to precisely position tools within specific areas of the brain using a three-dimensional coordinate system.

Lesioning

a research method involving the deliberate damage or removal of tissue in the brain to study behavioral changes or the function of a particular area.