Collaborative Filtering Is

question 84

Multiple Choice

Collaborative filtering is

• A) a process that automatically groups people with similar buying intentions, preferences, and behaviors and predicts future purchases.
• B) the two-way buyer-seller electronic communication in a computer-mediated environment in which the buyer controls the kind and amount of information received from the seller.
• C) the interactive, Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes, prices, and delivery options.
• D) the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences.
• E) an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings.

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Definitions:

Ambiguity

Ambiguity involves situations or information that are unclear, uncertain, or open to more than one interpretation, often leading to confusion or misunderstanding.

Uncertainty

A condition characterized by a lack of sufficient knowledge, making it difficult to precisely define the current situation, predict a future event, or identify multiple potential outcomes.

Certainty

The state or quality of being free from doubt or reservations; a condition of being sure about something.

Objectivity

The practice of basing judgments and decisions on observable phenomena and uninfluenced by emotions or personal biases.