When a Shopper Visits Sunglasses

question 212

Multiple Choice

When a shopper visits Sunglasses.com and clicks on a pair of sunglasses, a "see similar styles" option is shown. This option uses image recognition and artificial intelligence technology to show other sunglasses that might be suitable choices for the shopper. This practice is a form of

• A) permission marketing.
• B) personalization.
• C) transactional website.
• D) collaborative filtering.
• E) customerization.

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Definitions:

Long-Run Average Cost Curve

A graphical representation showing the lowest possible cost per unit that can be achieved for any given level of production when all factors of production are variable.

Average Total Cost

The aggregate expense of manufacturing (sum of constant and variable expenses) spread over the total units produced.

Marginal Cost

The upsurge in full costs resulting from the fabrication of an additional unit of a product or service.

Marginal-Cost Curve

A graphical representation showing how the cost to produce one additional unit of a good or service changes as production volume changes.