Stickiness Marketing Dashboard -Consider the Stickiness Marketing Dashboard Above for an Automobile Dealership

question 220

Multiple Choice

Stickiness Marketing Dashboard
-Consider the Stickiness Marketing Dashboard above for an automobile dealership. To gauge the stickiness of its website, the firm monitors several measures. For 2018 where would Arrow B be shown, as the average time spent per unique monthly visitor (in minutes) on the automobile dealership's website?

• A) 4.0 minutes
• B) 6.0 minutes
• C) 10.0 minutes
• D) 16.0 minutes
• E) cannot be determined

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Definitions:

Descriptive Study

A research method focused on observing, describing, and documenting aspects of a situation as it naturally occurs, without intervention by the researcher.

Random Sample

A sample of participants that fairly represents the population because each member of the population had an equal chance of being included.

Convenience Sample

A sampling technique where participants are selected based on their easy accessibility and proximity to the researcher.

Experiment

A scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact by controlling and varying variables.