The Growing Practice of Not Only Customizing a Product but Also

question 47

Multiple Choice

The growing practice of not only customizing a product but also personalizing the marketing and overall shopping and buying interaction for each customer is referred to as

• A) connectivity.
• B) customerization.
• C) customer digitalization.
• D) online facilitation.
• E) intermediation.

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Definitions:

Evaluation Phase

A stage in a process where performance is assessed, outcomes are measured, and effectiveness is evaluated for future improvement.

Strategic Marketing Process

A structured approach organizations use to plan, execute, and manage their marketing strategies aimed at achieving competitive advantage and meeting consumer needs.

Marketing Program

An organized strategy that combines various promotional tools and activities to achieve specific marketing objectives.

Evaluation Phase

A stage in the consumer decision-making process where alternatives are assessed and judged leading to a purchase decision.