Developing a Consumer Journey Map, Including Uncontrollable Touchpoints, Is a Useful

question 5

Multiple Choice

Developing a consumer journey map, including uncontrollable touchpoints, is a useful first step in implementing

• A) cross-functional teams.
• B) social commerce.
• C) multichannel marketing.
• D) dual distribution.
• E) market penetration.

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Definitions:

Retained That Learning

The process of keeping and integrating knowledge or skills in long-term memory that have been acquired previously.

Mobile

Mobile pertains to technology, devices, or services designed for use on the move, often implying wireless communication and portability.

Cognitive Development

The process by which a person's ability to think, understand, and interact with the world develops through childhood into adulthood.

Piaget

A Swiss psychologist known for his pioneering work in child development, particularly for his theory of cognitive development.