A Small Electronics Company Has Begun Production of a Line

question 91

Multiple Choice

A small electronics company has begun production of a line of high-quality, professional studio-model components targeted at audiophiles who shop at thousands of specialty stores across the United States. How should the electronics company best distribute its new products?

• A) Use its established indirect marketing channel.
• B) Distribute directly to mass market consumers.
• C) Distribute through agents that sell to specialty electronics stores that will feature the new line.
• D) Sell directly to specialty electronics stores that will feature the new line.
• E) Establish its own chain of electronics retail stores.

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Definitions:

Guidelines

A set of instructions or principles that direct actions or decisions, typically in a professional or academic setting.

Reactions

The actions or emotional responses elicited by an external stimulus or situation.

Fears

Emotional responses to perceived threats, which can vary in intensity and cause significant distress or avoidance behaviors.

Countertransference

The emotional reaction of a therapist toward the client that may interfere with objectivity, often based on the therapist's own unresolved issues.