The Olympics Have Become a Very Visible Example of a Comprehensive

question 269

Multiple Choice

The Olympics have become a very visible example of a comprehensive integrated communication program. For organizers, primary importance is placed on

• A) advertising and personal selling.
• B) personal selling and public relations.
• C) public relations and publicity.
• D) sales promotion and direct marketing.
• E) direct marketing and personal selling.

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Definitions:

Imprinting

A rapid learning process that occurs early in the life of a social animal, such as a bird, wherein it forms attachments and develops a concept of its own identity.

Bronfenbrenner's Systems

A theoretical model that explores how different environmental systems influence human development, ranging from immediate surroundings to broader societal cultures.

Microsystem

The immediate settings with which the child interacts, such as the home, the school, and the child’s peers.

Exosystem

Community institutions and settings that indirectly influence the child, such as the school board and the parents’ workplaces (from the Greek exo, meaning “outside”).