A Process That Automatically Groups People with Similar Buying Intentions

question 16

Multiple Choice

A process that automatically groups people with similar buying intentions, preferences, and behaviors and then predicts future purchases is referred to as

• A) a choiceboard.
• B) collaborative filtering.
• C) connectivity.
• D) interactive marketing.
• E) personalization.

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Definitions:

Sigmund Freud

An Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Prefrontal Lobotomy

A surgical procedure once used to treat mental disorders, involving the removal or severing of connections in the brain's prefrontal lobe.

Graduated Exposure

A therapeutic technique used to treat phobias and anxiety disorders, involving gradual exposure to the feared object or context without any danger, to help overcome the fear.

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses or anxiety through gradual exposure to the feared object or situation, combined with relaxation exercises.