When You View a Selection at Amazon

question 126

Multiple Choice

When you view a selection at Amazon.com and see "Customers who bought this (item) also bought...," you are seeing the application of

• A) choiceboards.
• B) adaptive selling.
• C) multichannel marketing.
• D) personalization.
• E) collaborative filtering.

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Definitions:

Customer Profitability Analyses

The method of determining the profit margin and overall profitability of individual customers to guide business strategies.

Gross Sales

The total revenue generated from sales of goods or services before any deductions are made, such as returns, allowances, and discounts.

Cost Of Goods Sold

The direct costs attributable to the production of the goods sold by a company, including materials and labor.

Activity Based Costing

A costing method that assigns overhead and indirect costs to related products and services based on the activities that consume resources.